PODCAST

I share a simple process to help you create your own brand and reveal why it’s essential to remain flexible in the early days of building your business and choosing your brand. I share some examples of the companies that have started in one direction and have diversified and pivoted to boost their brand reach. I reveal the quote that changed my business’s shape and a mistake that many business owners make regarding where the company started. I reveal my 5-step process to become your own brand and how you can use anchoring to link yourself to your audience. I also share how purple became associated with my brand and practical steps you can take to track your audience response while building your brand.

Jess shares how he used LinkedIn to strategically build his successful business. He breaks down the different audience types across social media platforms and highlights strategies you can use for creating a magnetic LinkedIn profile. He shares success stories of how his strategies have helped others build their success on LinkedIn and why using personalization is essential in creating meaningful connections on the business platform. He highlights some useful approaches you can use to make valuable connections on LinkedIn and how he turned non-stop pitchers to his strategy to help them succeed. He reveals the methods currently working on LinkedIn and why all types of interactions, not just direct selling, are vital. He also shares why he moved away from using automated tools and shares his top tips for improving your LinkedIn practices

I share an example of my typical working day and how I work with others to rely on their specific skills. I share how I created the 6-Step Outsourcing Framework to help me in my business. I reveal the mistakes I made when I started outsourcing and how those experiences helped me create my outsourcing framework. I share an overview of my outsourcing tips and discuss how you can make sure a provider understands what you want. I explain why the first step should involve a micro-task and how you can then expand the work with your provider. I also share why building a relationship with your service provider only applies to long-term or ongoing tasks and how I use this system to build relationships with my service providers.

I share three things you can do to reclaim your time to help you use it more effectively. I share an overview of this framework and breakdown each section so you can truly reclaim your time. I reveal how you can book yourself to connect with the right people and make the most of your availability and share how mapping out your day, week, and month can actually promote a sense of freedom. I discuss how batching your time helps with focus and the benefits of using this time-management strategy. I also share how you can prioritize yourself and highlight the differences between “booking yourself” and prioritizing yourself.

I share a critical sales mistake someone recently made while trying to sell me something and how I turned that around and sold my program to them. I reveal the common sales mistake I see business owners repeatedly make and explain why this sales strategy doesn’t work. I discuss how you can rebuild rapport if you make that mistake and the linguistic patterns that will help you identify what your clients want. I share tips on connecting with a client so you don’t have to mind-read and how specific questions early in the meeting will help steer it to your desired outcome. I also share examples you can use to make your sales pitch more effective, what I believe is the ultimate sales approach, and why it works.