I share why waiting until the end of the conversation to make your offer can present challenges. I explore how you can layer the sales process into all of your interactions and what you can do to build social proof for the stories you tell. I share strategies you can apply to your sales process to start selling before you sell. I also reveal language hacks you can use for the initial sales call and how you can identify opportunities to layer in the sales journey across all of your communications.
...your business can change people's lives, but you don't yet have the right words...
By Jason Linett
I share how you can ‘thingify’ your offer and what you need to know about your audience when building your offer and creating your sales strategy. I reveal why the title of your offer is so important and the steps you can follow to break down your process to make it easier for people to choose you. I share how you can turn your service into a proprietary system so you stand out from the competition. I also share why people make the buying decision and highlight examples of breaking down an offer into steps to sell more.
I share how I helped a client overcome their fears and how they used it to deal with conflict in their career. I reveal a common mistake people make when looking at conflict and why you need to effectively overcome conflict as a business owner. I share some of the most significant challenges I have ever had to deal with when building my business and why you need to look at your accountability in conflict situations. I also share how you can prevent conflict from occurring in the first place and share some strategies for overcoming conflict that you can use right now.
I explore the art of making the offer and the things that helped me refine my message to deliver it in the right way. I share why the word ‘but’ can negate what you are trying to say and share some alternative phrasing to make your message more effective. I highlight the differences between a soft and hard offer and how you can recognize how to use them at the right time. I highlight a formula for sharing content without giving everything away for free and share some examples of well-structured offers. I also share why providing value and insight for your audience is essential to earn the right to make your offer.
I talk about an event where I presented an overcomplicated explanation of my business offering and the lessons I learned from that experience. I reveal why we need to move away from using ‘expert speak’ and how you can use easy phrases to describe your commodity business. I share how you can educate a prospect in a way that changes their criteria and inspires action. I explore how you can break down your service or product into simple buzzworthy phrases and how I helped a client apply this method to their business. I also share how you can use this system to narrow down your business message and what you need to think about when creating your business narrative.