...your business can change people's lives, but you don't yet have the right words...
By Jason Linett


I share why waiting until the end of the conversation to make your offer can present challenges. I explore how you can layer the sales process into all of your interactions and what you can do to build social proof for the stories you tell. I share strategies you can apply to your sales process to start selling before you sell. I also reveal language hacks you can use for the initial sales call and how you can identify opportunities to layer in the sales journey across all of your communications.


I share how you can ‘thingify’ your offer and what you need to know about your audience when building your offer and creating your sales strategy. I reveal why the title of your offer is so important and the steps you can follow to break down your process to make it easier for people to choose you. I share how you can turn your service into a proprietary system so you stand out from the competition. I also share why people make the buying decision and highlight examples of breaking down an offer into steps to sell more.


I share how I helped a client overcome their fears and how they used it to deal with conflict in their career. I reveal a common mistake people make when looking at conflict and why you need to effectively overcome conflict as a business owner. I share some of the most significant challenges I have ever had to deal with when building my business and why you need to look at your accountability in conflict situations. I also share how you can prevent conflict from occurring in the first place and share some strategies for overcoming conflict that you can use right now.


I explore the art of making the offer and the things that helped me refine my message to deliver it in the right way. I share why the word ‘but’ can negate what you are trying to say and share some alternative phrasing to make your message more effective. I highlight the differences between a soft and hard offer and how you can recognize how to use them at the right time. I highlight a formula for sharing content without giving everything away for free and share some examples of well-structured offers. I also share why providing value and insight for your audience is essential to earn the right to make your offer.


I talk about an event where I presented an overcomplicated explanation of my business offering and the lessons I learned from that experience. I reveal why we need to move away from using ‘expert speak’ and how you can use easy phrases to describe your commodity business. I share how you can educate a prospect in a way that changes their criteria and inspires action. I explore how you can break down your service or product into simple buzzworthy phrases and how I helped a client apply this method to their business. I also share how you can use this system to narrow down your business message and what you need to think about when creating your business narrative.

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