PODCAST

I explore the concept of using lead magnets to attract clients and how many people use them incorrectly. I share why you need to simplify your offer and solve a specific problem when creating your lead magnets. I share why narrowing your offer brings the right clients through the sales process and how you can establish your expertise to make an effective lead magnet. I also reveal the phrases you can use to create the need for more and what you can do now to start building that ‘snowball effect’ for your hypnosis business.

I share why waiting until the end of the conversation to make your offer can present challenges. I explore how you can layer the sales process into all of your interactions and what you can do to build social proof for the stories you tell. I share strategies you can apply to your sales process to start selling before you sell. I also reveal language hacks you can use for the initial sales call and how you can identify opportunities to layer in the sales journey across all of your communications.

I share how you can ‘thingify’ your offer and what you need to know about your audience when building your offer and creating your sales strategy. I reveal why the title of your offer is so important and the steps you can follow to break down your process to make it easier for people to choose you. I share how you can turn your service into a proprietary system so you stand out from the competition. I also share why people make the buying decision and highlight examples of breaking down an offer into steps to sell more.

I share how I helped a client overcome their fears and how they used it to deal with conflict in their career. I reveal a common mistake people make when looking at conflict and why you need to effectively overcome conflict as a business owner. I share some of the most significant challenges I have ever had to deal with when building my business and why you need to look at your accountability in conflict situations. I also share how you can prevent conflict from occurring in the first place and share some strategies for overcoming conflict that you can use right now.

I explore the art of making the offer and the things that helped me refine my message to deliver it in the right way. I share why the word ‘but’ can negate what you are trying to say and share some alternative phrasing to make your message more effective. I highlight the differences between a soft and hard offer and how you can recognize how to use them at the right time. I highlight a formula for sharing content without giving everything away for free and share some examples of well-structured offers. I also share why providing value and insight for your audience is essential to earn the right to make your offer.