PODCAST

I talk about an event where I presented an overcomplicated explanation of my business offering and the lessons I learned from that experience. I reveal why we need to move away from using ‘expert speak’ and how you can use easy phrases to describe your commodity business. I share how you can educate a prospect in a way that changes their criteria and inspires action. I explore how you can break down your service or product into simple buzzworthy phrases and how I helped a client apply this method to their business. I also share how you can use this system to narrow down your business message and what you need to think about when creating your business narrative.

I reveal the three steps that have to happen to make any marketing activity work and how using the right words in the proper order will increase content engagement. I share how you can move prospects off your social media channels and into your business space and why it’s essential to know how to engage the right emotions in your content. I highlight how you can make sure you are engaging with the right people for your business and how you can future-proof marketing strategies. I also share how you can bond yourself to a prospective client as the key to their solution and how you can refine your marketing messages down to their crucial elements.

I tackle the question that many business owners have about putting their prices on their websites. I reveal the challenges of website pricing and how these depend on the stage you are at in your business. I share some strategic goals in the startup business phase and how you can maximize sales inquiries. I highlight why sales and pricing systems will change as the offering and your company evolve and what you need to consider when moving into the scale-up business phase. I also share what you can expect when you change your strategies to get more effective sales leads and identify where you are in your business to get maximum sales opportunities.

I laser-focused on how to put yourself out there with confidence in this episode. I share the strategy behind my increased online content during the pandemic and why you must have a strategic reason for being in front of your audience. I reveal a simple way to show up with confidence in what you are offering and how free content can help you increase your business. I share a few language patterns you can apply for more influential messages and why having a dedicated setup for recording content can be helpful. I also share why your expertise and passion are a vital part of showing up with confidence and highlight a technique you can use to shift your focus and feel more confident quickly..

I share some of the excerpts from the email that inspired this episode and the principle I use when sending out emails. I share my favorite marketing formula and reveal the reason many people do not like email marketing. I share an overview of an effective email marketing strategy and highlight the many ways I build my opt-in email contact lists. I share a four-step formula for constructing your first email and highlight what you need to do to put offers in the correct order. I discuss the content that you can utilize to create an effective multi-email campaign and why list segmentation is essential for tailoring content to the recipient. I also share why you should avoid false scarcity tactics and why follow-up emails are necessary for any email marketing strategy.