PODCAST

...your business can change people's lives, but you don't yet have the right words...
By Jason Linett

Mar
31

I laser-focused on how to put yourself out there with confidence in this episode. I share the strategy behind my increased online content during the pandemic and why you must have a strategic reason for being in front of your audience. I reveal a simple way to show up with confidence in what you are offering and how free content can help you increase your business. I share a few language patterns you can apply for more influential messages and why having a dedicated setup for recording content can be helpful. I also share why your expertise and passion are a vital part of showing up with confidence and highlight a technique you can use to shift your focus and feel more confident quickly..

Mar
24

I share some of the excerpts from the email that inspired this episode and the principle I use when sending out emails. I share my favorite marketing formula and reveal the reason many people do not like email marketing. I share an overview of an effective email marketing strategy and highlight the many ways I build my opt-in email contact lists. I share a four-step formula for constructing your first email and highlight what you need to do to put offers in the correct order. I discuss the content that you can utilize to create an effective multi-email campaign and why list segmentation is essential for tailoring content to the recipient. I also share why you should avoid false scarcity tactics and why follow-up emails are necessary for any email marketing strategy.

Mar
17

I share a simple process to help you create your own brand and reveal why it’s essential to remain flexible in the early days of building your business and choosing your brand. I share some examples of the companies that have started in one direction and have diversified and pivoted to boost their brand reach. I reveal the quote that changed my business’s shape and a mistake that many business owners make regarding where the company started. I reveal my 5-step process to become your own brand and how you can use anchoring to link yourself to your audience. I also share how purple became associated with my brand and practical steps you can take to track your audience response while building your brand.

Mar
10

Jess shares how he used LinkedIn to strategically build his successful business. He breaks down the different audience types across social media platforms and highlights strategies you can use for creating a magnetic LinkedIn profile. He shares success stories of how his strategies have helped others build their success on LinkedIn and why using personalization is essential in creating meaningful connections on the business platform. He highlights some useful approaches you can use to make valuable connections on LinkedIn and how he turned non-stop pitchers to his strategy to help them succeed. He reveals the methods currently working on LinkedIn and why all types of interactions, not just direct selling, are vital. He also shares why he moved away from using automated tools and shares his top tips for improving your LinkedIn practices

Mar
3

HLH 29 – Outsourcing 101

By Jason Linett

I share an example of my typical working day and how I work with others to rely on their specific skills. I share how I created the 6-Step Outsourcing Framework to help me in my business. I reveal the mistakes I made when I started outsourcing and how those experiences helped me create my outsourcing framework. I share an overview of my outsourcing tips and discuss how you can make sure a provider understands what you want. I explain why the first step should involve a micro-task and how you can then expand the work with your provider. I also share why building a relationship with your service provider only applies to long-term or ongoing tasks and how I use this system to build relationships with my service providers.